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Mental health concern rises in the age of COVID-19
Younger people are struggling the most with stress and emotional wellness, but they don’t see those struggles as ‘taboo’ and are openly talking about their challenges more than older generations.
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Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
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Almost a quarter of the world’s women are not comfortable talking about menopause
Menopause is something that all women on the planet will potentially experience in their lives and yet is still something of a taboo to many. New research by Ipsos across 33 countries looks at attitudes towards menopause around the world.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Nutrition in a pill: Europeans’ attitudes towards food supplements
Ipsos European Public Affairs' findings show that food supplements and vitamins have become an essential part of European consumers’ lifestyle
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Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?