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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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Attack of the drones: six in ten perceive threat from AI-based defense systems
Yet, only 43% of respondents are confident in their government’s ability to respond to such a threat.
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Canada, Germany most likely to be viewed as positive leaders on world stage
Ipsos survey for Halifax International Security Forum finds Iran, Pakistan and Russia are considered the least likely to have a positive impact on world affairs over the next decade
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Ipsos Webinar | Don’t overlook Seniors - “Silver” is as good as gold
The elderly population is important (19% globally, but 40% of the total population in Italy and 30% in the USA) - they are also on average wealthier (they own more than 60% of all assets in the USA and Europe). The 'silver economy' is therefore growing and, by 2040, 60+ year-olds are expected to drive 40% of consumption growth in developed countries.
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Conversations with AI part III: How AI boosts human creativity in ideation workshops
Bright sparks and bold ideas.
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What Worries the World – October 2023: Worry about immigration control reaches its highest level in over three years
Inflation has now been the top global concern in our What Worries the World survey for the last 19 months.
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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Data Dive: Fake news in the age of AI
People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.
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Be part of the solution – Ipsos article at Handelszeitung and SWISS INSIGHTS
How can advertising and sustainability work together to promote a more sustainable future and responsible brand growth?