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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
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Got30: An Ipsos vodcast
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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Online webforms: surprisingly, not the most effective way to communicate with Car Insurance Companies in Switzerland?
In 2020, during the spreading pandemic, online channels became even more important tool for effective communication with the existing or new customers due to the limited access to brick & mortar offices.
Throughout September and October 2020, Ipsos has carried out a Mystery Shopping research, amongst twelve major Car Insurance companies in Switzerland, to evaluate how reactive those companies are when it comes to online leads, submitted through their online webforms.