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War on plastic heats up as beverage giants push water in a can
One in five say it’s the company that produces goods’ responsibility to reduce packaging.
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
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Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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There is a Better Way
Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands.
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The Need for Speed: Overnight Qual
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.