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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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Swiss & Global predictions for 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
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Global consumer confidence remains stable despite the emergence of the omicron variant
No significant shift in sentiment seen in most countries surveyed.
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Consumers worldwide report experiencing higher prices
In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
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Attitudes of Europeans towards tourism
On behalf of the European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Ipsos' European Public Affairs conducted a Flash Eurobarometer survey about the attitudes of Europeans towards tourism.
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Most workers support workplace vaccine and mask mandates
The return to the pre-COVID workplace is highly uneven across countries and demographic groups.
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Covid-19: Will the pandemic ever end and how will we know?
There is no consensus on what would signal the end of the pandemic. In most of the 33 countries surveyed, the majority don’t expect it’ll happen any time soon.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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One month ahead, are people ready for Christmas yet?
Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end of year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.