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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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29% of Europeans say they are currently in a precarious financial situation
The second European Barometer on Poverty and Precariousness conducted by Ipsos for French Secours Populaire still shows a very difficult social situation on a continental scale.
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Very Human Reactions to AI – The impact of cultural expectations and what this means for brands
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
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Data Dive: How women and men feel about abortion issues
In five points, we look at how people across 29 countries feel about everything from if, and when, abortion should be legal to who, if anyone, should be punished when it’s illegal.
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Global views on abortion
A majority across 29 countries believe abortion should be legal in at least most cases.
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Data Dive: How people around the world feel about climate change
In five points, we uncover opinions on everything from anxiety about severe weather to who bears responsibility for fixing ‘global boiling.
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People more likely to think their education system is poor than good
The first edition of the Ipsos Global Education Monitor looks at people’s attitudes to education and teaching, including a special feature on the role of AI in the classroom.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Sustainability – is focus slipping on parts of the Swiss population?
Get insights from a new Promarca / Ipsos study.