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September 2024: Consumer confidence largely up Latin American countries
In contrast, sentiment is more mixed in Europe
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Celebrity Casting Call, the Stakes have Never been Higher
Do you want to learn more about the importance of celebrities and considerations needed when changing brand ambassador?
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Predicting Opportunity in Emerging Therapies
The advent of groundbreaking therapies in the metabolic sector, including GLP-1, offers substantial opportunities for pharmaceutical companies, yet accurately estimating the size of these emerging markets, marked by significant unmet clinical needs, presents distinct challenges.
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[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success
Join our exclusive webinar, 'Ipsos Cannes Trends Review 2024: 6(0) Shades of Cannes Context,' on October 1st
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience?
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Unveiling the Swiss telecom landscape through consumers' eyes
Exploring Swiss Telecom Brands: Ipsos in Switzerland has delved into the telecommunications market to uncover the intricate dynamics and opportunities within the sector.