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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Global consumer confidence remains muted
Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies.
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
What Worries the World – August 2022
Inflation is the top concern for the fifth consecutive month while some countries see worry about covid-19 rise
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Global consumer confidence continues its descent in August
All sub-indices decline as sentiment remains low among world’s largest advanced economies
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Ipsos Insights : The Value Tightrope Walk
Have you ever dreamed to be a tightrope walker? Actually you are. We all are today, more than ever.
We make decisions daily by balancing risks versus and rewards against investments.
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Data Dive: How people feel about climate change and what to do about it
In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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Global consumer confidence falls to lowest point since May 2021
National sentiment at its lowest in over a year for world’s six largest advanced economies