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The impact of COVID-19 on how we eat
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
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Innovating in challenging times: Research during COVID-19
Doing research during a crisis allows businesses to better predict and prepare for what to do next.
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Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
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[Webinar] Sustainability: What we know and how you can act
Consumer expectations on sustainability are rising, but in fact, it’s complex and sometimes not easy for our clients to not only committed to sustainability but also implement incremental steps towards becoming truly sustainable.
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Ipsos Launches Syndicated E-Commerce Study
eCommerce is rapidly changing the face of retail as we know it…and the growth is happening all over the world in all categories. eCommerce is projected to reach 17% of global retail sales by 2021, changing how we search, shop, and socialize and forming new rituals and new ecosystems everyday.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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Affluent Highlights: Are European Affluents listening to podcasts?
It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.