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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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“What Worries the World?”: COVID-19 is the biggest concern for the sixth successive month
Six months of data reveal how Coronavirus has shaped countries’ concerns.
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Global survey finds U.S. comparing unfavorably against other countries on a host of areas
Economic might and standard of living are exceptions.
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Around the world, people yearn for significant change rather than a return to a “pre-COVID normal”
A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.
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Global consumer sentiment continues inching up
More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?