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Ipsos X TORRAS X WGSN 2023 Mobile phone case consumption trend and insights
Ipsos teamed up with TORRAS, an innovator in the mobile phone case industry, and WGSN, an expert in trend forecasting, to gain in-depth insights into the current usage scenarios, development history and current situation, and possible future development trends of mobile phone cases.
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China’s tech driven intelligent connected vehicles for the next decade
New Information and Communication Technologies (ICT) such as Artificial Intelligence (AI), connectivity solutions, 5G and cloud services have been gradually transforming traditional mechanical automobiles into intelligent connected terminals, giving rise to the notion of Intelligent Connected Vehicles (ICV).
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Optimism and Anxieties during COVID-19 Outbreak—Chinese consumers in different time Wave2 (Part One)
In February, Ipsos launched the first wave study of " Research on Consumers in the Outbreak ", which analysed the changes of the general public's concepts from a macro perspective, and specifically analysed the impact of the epidemic on various industries. As the domestic epidemic is gradually under control, Ipsos launched the second wave of the survey to share the latest trends of consumers.
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New analysis of the growing Chinese automotive aftermarket
New conditions provide fuel for rapid growth.
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2019 China Food and Beverage Packaging Trend Observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
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Be bold, be creative, do research!
Strong ideas are essential for advertisers to grab attention and grow powerful brands. This requires making bolder creative choices. They can effectively turn around a category and a brand’s business, yet risks to make a wrong turnvremain.
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Ipsos × Baidu | White paper on China Beauty and Cosmetics Industry 2018
The popularity of beauty and cosmetics topics has always been increasing, and people's attention to physical attractiveness may be more than we think. Baidu Index data show that the average daily search index for beauty and cosmetics topics in 2018 is more than 3 million. What has changed in people’s attention to the beauty and cosmetics industry? What are the new trends in this industry? How do brand owners empower user experience with new technologies? What are the suggestions of Ipsos to the development of major brands?
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Open Banking Series IV │ Which Financial Institutions in China are More Expected by Clients in the Environment of Open Banking?
In the era of booming sharing economy and platform economy, shared bicycles, shared hotels and shared resources emerge in the market one after another, but there is no open financial shared platform, and the development of financial industry lags behind the trend of the sharing era.
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Open Banking Series III│ Acceptability of Four Client Groups for Open Banking in Chinese Market
Open banking is an upsurge in the global financial circle, and the signals of pursuit have been released worldwid.
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Open Banking Series II | Faced With Open Banking, Four Client Groups Are Formed in China
Open banking is a new model of financial data sharing created in the era of sharing economy, and under this model, the traditional banks and financial technology companies will experience deeper cooperation and competition, resulting in a new round of dramatic changes to the financial services industry. Such dramatic changes are penetrating into all aspects of the industry.