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Ipsos News | The Second "Lifeng Cup Market Survey and Analysis Contest of Beijing-Tianjin-Hebei University" Review Meeting and Awards Ceremony came to a successful conclusion
Since 2011, when the first Lifeng Cup Market Survey and Analysis Contest was held, the teams that were selected and funded by the Lifeng Awards Fund have acquired excellent results in the Beijing and the National College Student Market Survey and Analysis Contest, and also laid a solid foundation for cultivating and transporting professional talents in the market research industry.
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Ipsos News | Ipsos Set up Communication and Cognitive Effectiveness Evaluation Research Center with BNU School of Journalism and Communication
Ipsos and School of Journalism and Communication of Beijing Normal University jointly established the Communication and Cognitive Effectiveness Evaluation Research Center (hereafter referred to as the Center) on April 10, 2018. The Center combines academic research, technology development, market application, and is committed to the evaluation of communication effectiveness by the use of cognitive neuroscience technology.
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Open Banking Series IV │ Which Financial Institutions in China are More Expected by Clients in the Environment of Open Banking?
In the era of booming sharing economy and platform economy, shared bicycles, shared hotels and shared resources emerge in the market one after another, but there is no open financial shared platform, and the development of financial industry lags behind the trend of the sharing era.
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Open Banking Series III│ Acceptability of Four Client Groups for Open Banking in Chinese Market
Open banking is an upsurge in the global financial circle, and the signals of pursuit have been released worldwid.
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Open Banking Series II | Faced With Open Banking, Four Client Groups Are Formed in China
Open banking is a new model of financial data sharing created in the era of sharing economy, and under this model, the traditional banks and financial technology companies will experience deeper cooperation and competition, resulting in a new round of dramatic changes to the financial services industry. Such dramatic changes are penetrating into all aspects of the industry.
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Open Banking Series I │A Wave of Open Banking is Coming, Are Chinese Consumers Ready?
Banks have been the main institutions that master the clients’ financial data for a long time, and the shared financial data initiated by the open banking may be an “earthquake” reversing the banking industry and will exert a revolutionary influence on the global banking industry. A wave of open banking is coming, are Chinese consumers ready?
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Who Will Prove the Authenticity of Data?
Mr. Zhou Xiaonong, president of Ipsos China, was invited to deliver a speech titled “Who will prove the authenticity of data?” to the guests in Shanghai International Advertising Festival [Media and Intelligent Marketing Forum] in the morning of March 29, 2018; he deeply analyzed the question of how to meet the challenges of authenticity, data convergence and fragmentization of data sources by virtue of omni-channel in the digital marketing era.
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Ipsos White Paper │White Paper of HNW Clients’ Financial Consumption Habits and Financial Management Ability of China’s Financial Institutions
China Financial Planning Innovation and Development Forum 2018 hosted by Financial Money Magazine and Ebay Micro-finance was held in Beijing recently. As a global leading market research institution, Ipsos was invited with Jia Yanli, China’s finance research director, as the representative.
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Joining Hands to Realize Win-win in 2018, Ipsos Beijing Research Department Office Held Customer Appreciation Banquet at the New Address
On February 7, 2018, when Chinese traditional new year festival was about to come, the famous research institution of the global market research industry Ipsos Beijing Research Department Office officially moved to the new address - China Overseas International Center.
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.