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Ipsos empower Chinese enterprises by decoding the trend of brands going globa
On December 13, Shenzhen. Ipsos, a leading global market research provider, successfully hosted the "Chinese Brands Going Global Summit". More than 100 guests from automotive, FMCG, real estate, consumer electronics, home appliances and other industries gathered together to discuss the ways of Chinese brands going global with Ipsos.
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Ipsos × Baidu | White paper on China Beauty and Cosmetics Industry 2018
The popularity of beauty and cosmetics topics has always been increasing, and people's attention to physical attractiveness may be more than we think. Baidu Index data show that the average daily search index for beauty and cosmetics topics in 2018 is more than 3 million. What has changed in people’s attention to the beauty and cosmetics industry? What are the new trends in this industry? How do brand owners empower user experience with new technologies? What are the suggestions of Ipsos to the development of major brands?
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MarTech: There is humanity beyond marketing and technology
Ipsos insights sharing session - MarTech Giving New Insights into Consumers
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Leading changes with innovation, Chairman and CEO of Ipsos China Lifeng Liu recognized by the industry repeatedly
30 November 2018, Lifeng Liu, Chairman and CEO of Ipsos China was invited to ECI Festival and won "2018 ECI Business Innovator of the Year" in Beijing.
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To Set Sail again for the Future, Ipsos Office in Guangzhou Moved to A New Place
On November 9, 2018, Ipsos Guangzhou Office celebrated its move to the new office in GT Land Plaza, Guangzhou. Ipsos China Chairman and CEO Lifeng Liu, President Alick Zhou, Managing Director Shaohui Chen, Weiying Cui, Haiyan Qi and over fifty brand customers attended the ceremony. They visited the new office with Ipsos Guangzhou employees and a number of guests.
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Chairman and CEO of Ipsos China Lifeng Liu won ‘The Innovator 25 award’
The Holmes Report awards “The Innovator 25 award” for Asia Pacific in 2018. Special congratulations to 25 prize-winners, which include Lifeng Liu, Chairman and CEO of Ipsos China, Glory Cheung, chief brand officer of huawei and Rebecca Kuo, senior public affairs director of ABI Asia Pacific. Ipsos China.
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Ipsos | Consumer-centered as the Key to the Technology-driven Retail Industry
On October 23, 2018, Ipsos China Chairman and CEO Lifeng Liu and Ipsos China President Alick Zhou were invited to the 8th China’s Marketing and Market Research Summit, with the theme “Integration • Symbiosis”, organized by CMRA. In the event, Alick Zhou probed into such theme as “technology-driven retail industry”.
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Ipsos’ Oncology Molecular Diagnostics Portfolio Expands to China
August 2018 – Ipsos’ Healthcare Service Line has launched its syndicated Lab Mapping Study and Oncology Molecular Diagnostics (MDx) Monitor in China. Combined, these two studies will provide a comprehensive picture of the oncology biomarker testing landscape in China’s tier I and tier II cities in unprecedented detail.
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Ipsos and Phoenix Satellite TV Joining Hands to Boost Chinese Brand Globalization
Phoenix Satellite TV and Ipsos signed a strategic cooperation agreement that would make the best of each other’s advantages in the construction of a strategic alliance of “Global Brand Project” to help Chinese liquor companies “go global” and realize a global layout.
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What’s the future trend of China’s liquor market?
As the income of Chinese residents continues to increase, the mid-to-high-end consumer goods industry fully benefits from the rise in consumption power. Since 2012, after four years of pain and adjustment, the overall liquor industry is still facing pressure. Nevertheless, the revenue of major liquor brands has also grown year by year, and the trend of recovery got increasingly apparent.