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ORKLA CASE: Shopper Decision Trees
How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.
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Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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What Worries Denmark? - July 2025
Get your monthly insight into the most pressing reported concerns of Danish citizens.
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CASE: Validating LEGO innovation by replicating real-life decision making
Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
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Ipsos Update – July 2025
Populism, Pride, Personas … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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What Worries Denmark? - June 2025
Get your monthly insight into the most pressing reported concerns of Danish citizens.
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.