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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations, and creative ways to get closer to real people in real life. Here you can listen to the latest episodes of season 3.
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Flirtation or commitment: What does the pandemic mean for product subscriptions?
Product subscriptions have gained a new relevance during the pandemic, but will this behaviour stick in a post-COVID-19 world?
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Are we ready for a cashless future?
Would you ever use a virtual currency? A few months ago, you might have said no. You might have thought that was far off into the future. And you might well not have realized that your kids have been doing it for years.
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[CASE] Telia: B2B concept test
Discover how we helped Telia test their new concept 'Telia App Market'.