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CARLSBERG: Developing a brand growth strategy
Discover how we helped Carlsberg gain a holistic understanding of the market situation and develop a clear brand strategy to grow their brands.
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Five recommendations for brands that want to own their category
Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Transforming the Insight Function
The first paper in our “Future of Insights” series is presenting new thinking about how the insight function is changing and how to elevate its impact. Read it here.
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What a difference a year makes
In this paper, we explore whether a shift to remote patient management has impacted doctors’ perceptions of health care technologies and consider whether these ways of working will continue in the future. Here, we present to you the latest insights from the study.
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Ipsos Update – August 2021
Here, we present our monthly round-up of research and thinking with featured topics such as obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Is technology what people want to buy?
There are 3.8 billion smartphone users, a 52% increase over 5 years*. But is technology what people want to buy?
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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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[CASE] Carlsberg: Business development across interacting brands
Discover how we helped Carlsberg revise their Brand Growth Strategy.