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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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CARLSBERG: Curated insights lead Jacobsen's new brand strategy
Discover how we helped Carlsberg secure future growth for the Jacobsen brand.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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DANSKE BANK: Developing and Exploring Impact of New Danske Bank Branding Campaign
How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?