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CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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[EVENT 28/10] Creating & writing winning innovation ideas
Join our next event "Creating & writing winning innovation ideas" on the 28th of October 2021. Sign up here.
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Telenor: New universe of ads & testing of ad campaigns
Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
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[CASE] Bähncke: Pre-testing of ads
Discover here how we helped Bähncke test and optimise a TV ad for a new product.