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The Power of Product Testing with Synthetic Data
In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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CASE: Social Intelligence provides insights into everyday life with Autism
How can psychiatrists uncover the social lives of adults with autism and their own perception of barriers in their lives?
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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BANG & OLUFSEN: Mystery Shopping strengthen shop performance
Discover how we helped Bang & Olufsen check the customer experience without compromising partner trust.
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NOVOZYMES: Partnering throughout the entire innovation journey
Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.
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Ipsos Update - October 2021
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round-up of research and analysis from Ipsos around the world.