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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Telenor: New universe of ads & testing of ad campaigns
Read how Ipsos helped Telenor develop a new universe of ads and tested an ad campaign for a new product benefit using Creative|Spark and qualitative focus groups.
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[CASE] Danish Agriculture and Food Council: Pre-testing of ads
Discover how we helped the Danish Agriculture and Food Council pre-test an advert.
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[CASE] Circle K: Co-branded Mastercard
Discover how we helped Circle K test and introduce their co-branded Mastercard on the Danish market.
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
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Signals #2: Understanding the Coronavirus Crisis
The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.