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[PAPER] Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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[CASE] McDonald's: Consumer Journey
McDonald's wanted to gain insight into the Danes' morning culture and habits in order to create a better breakfast experience for customers.
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[PAPER] Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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[CASE] Astra Zeneca: Meeting between doctor and patient
Discover how we helped Astra Zeneca get even closer to the target group. Since 2009, our Moment of Truth method has provided unique insight into how Astra Zenecas products are actually presented and perceived in medical consultation.
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[CASE] TDC: Customer Satisfaction System
To help TDC get Denmark's most satisfied customers, we have implemented an automated customer feedback system that measures customers' experiences with both call centers and stores every time they have been in contact with an employee.