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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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CASE: Social Intelligence provides insights into everyday life with Autism
How can psychiatrists uncover the social lives of adults with autism and their own perception of barriers in their lives?
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NOVOZYMES: Partnering throughout the entire innovation journey
Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.
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Social listening: A tool to harnessing your competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Ipsos Update – August 2021
Here, we present our monthly round-up of research and thinking with featured topics such as obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Shifting context & Shifting priorities: Time for a strategic reset?
In this paper, we explain why the time is right for brands to review their strategy and the foundational insights on which it is based.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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[CASE] Novozymes: Positioning of enzymes in food
Discover how we helped Novozymes gain insight on how to communicate the benefits of enzymes in relation to health, sustainability and GMO