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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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Refreshing Tuborg Squash with a Misfits mindset and a hint of nostalgia
How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.
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CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest research & thinking on key topics from our Ipsos teams around the world.
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Ipsos Update – February 2025
Trump, Housing, Artificial Intelligence … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.
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Ipsos Update – January 2025
Almanac, Predictions, Democracy … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.
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Uncovering the online dialogue on Women’s Health: A social intelligence study
Many women across Denmark, Norway and Sweden turn to social media to discuss their health experiences and seek advice from peers. In a self-funded study, Ipsos explored the trends, challenges and unmet needs related to health discussed online among women in Scandinavia using social intelligence.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest research and insights on key topics from our Ipsos teams around the world.