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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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ESG in life sciences as a hidden driver for brand success
There is a growing belief among the public that private corporations should also take responsibility for environmental, social, and governance (ESG) issues; these factors are no longer solely the responsibility of the public and governments. While certain business sectors are perceived as having a heightened obligation to diminish their environmental footprint (particularly energy companies, automobile manufacturers, airlines, and public transport providers), no industry can evade the necessity to act responsibly.
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Understanding Generations: We need to talk about generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Listen to us - A selection of Ipsos' finest podcasts
Stay updated on culture, emerging trends, product innovation, customer experience and much more in our range of podcasts by Ipsos experts and guests.
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A Year in Review: 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift? See 2021 in review here.
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Global Trends 2021: Aftershocks and continuity
Around the world, agreement on the urgency of dealing with climate change continues to rise, but many other social attitudes hold steady - despite COVID-19. Read the latest insights into Global Trends 2021 here.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, updates on world opinion on globalization, economic recovery, exercise and sports, and more. Read the September issue of Ipsos Update here.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Hub Page: Taking action on sustainability
Building Sustainable societies and organisations requires giving attention today to those practices that will ensure viability long-term.