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Ipsos x Effie Denmark Trends Report
What does it take to create a campaign that actually works? This question is answered by the Ipsos x Effie Denmark Trends Report 2022-2024.
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Ipsos consolidates its out-of-home measurement leadership with the acquisition of MGE Data
Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
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75% of campaign success is driven by creativity: Test, optimise and validate in just 5 days!
We know that creativity drives successful campaigns and subsequently business growth. Thus, a strong creative foundation is critical to growing your brand – get it right and a spark of magic happens.