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Ipsos Equalities Index 2025
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
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Ipsos x Effie Denmark Trends Report
What does it take to create a campaign that actually works? This question is answered by the Ipsos x Effie Denmark Trends Report 2022-2024.
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Politicians the least trusted profession, while doctors the most trustworthy
Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.
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Global views on abortion
A majority across 29 countries believe abortion should be legal in at least most cases.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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A healthy and happy workforce is a more productive workforce
A growing body of evidence points to a positive relationship between employee wellbeing and productivity and documents it as a causal effect says a global survey conducted by Ipsos on behalf of Aon. Read more below...
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People who take liberties in their driving, take liberties with health guidelines
With high traffic volumes expected on the Europen roads this summer, the Vinci Autoroutes Foundation has published the results of its 'Responsible Driving Barometer' survey which Ipsos conducted on their behalf.
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Measure and optimise the power of your creative with Ipsos' new pretesting tool
Creative|Spark is a new pretesting tool from Ipsos that enables you to measure the power of your creative. It allows you to test how well your campaign or advertising will spark new and existing memories, incite new behaviour, and create value for your brand.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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Creative Excellence and Effie partner on creative effectiveness
Ipsos has collaborated with Effie, the world's largest global community of thinkers and practitioners of marketing effectiveness, on a new report that showcases creative best practices.