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Ipsos consolidates its out-of-home measurement leadership with the acquisition of MGE Data
Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
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Social media analytics: From unstructured data to intelligence
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
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[Webinar 29/10] Cultural intelligence and empathy in marketing
Every company says they want to be ‘consumer centric’, but what does that truly mean and how do you really achieve it? Join our webinar Thursday the 29th of October, where we will discuss cultural intelligence and empathy in marketing.
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Are we ready for a cashless future?
Would you ever use a virtual currency? A few months ago, you might have said no. You might have thought that was far off into the future. And you might well not have realized that your kids have been doing it for years.
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World Refugee Day 2020
New global study shows increasing support for the principle of people seeking refuge from war or persecution but concerns about Coronavirus mean that half of those surveyed want their country to be less open to welcoming refugees.
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Signals #5: Understanding the coronavirus crisis
This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
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Global Trends 2020
Ipsos Global Trends 2020 provides a single-source dataset of over 370 questions asked to 22,000 people in 33 markets on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more - combined with expert analysis by trend specialists.
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Two thirds of citizens around the world agree climate change is as serious a crisis as Coronavirus
Citizens want economic recovery actions to prioritise climate change.
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[CASE] Hummel: Activation of segmentation study
Discover how we helped hummel® generate and activate new knowledge and new tools in the organisation.