Search
-
Ipsos consolidates its out-of-home measurement leadership with the acquisition of MGE Data
Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
-
A Year in Review - 2020
2020 has been a year of momentous change – real and anticipated. As we pause to reflect at the beginning of a new year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
-
[CASE] Velux: Post-testing of campaigns
Discover how we helped VELUX test and optimise their TV campaigns.
-
Social media analytics: From unstructured data to intelligence
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
-
Hub Page: Taking action on sustainability
Building Sustainable societies and organisations requires giving attention today to those practices that will ensure viability long-term.
-
Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
-
Trust misplaced: A report on the future of trust in media
Ipsos has collaborated with The Trust Project to identify and explore the key factors influencing the future of trust and truth in media.
-
The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?