Search
-
[CASE] Identifying growth opportunities for HARIBO - A Portfolio Study
In this case study, you can read about how we conducted a portfolio study to help HARIBO identify growth opportunities.
-
Ipsos Update – August 2021
Here, we present our monthly round-up of research and thinking with featured topics such as obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
-
AI-enabled Consumer Intelligence is here
Forrester spotlights AI Consumer Intelligence opportunity in a new report - and Syntheo's winning strategy. Here, you can read about Ipsos' Synthesio platform and why it is rewarded the most complete, accurate, and predictive solution for AICI.
-
[JOB] We are hiring: Insights Executive
We continue to grow and are looking for an Insight Executive with a curiosity for consumer insights and research.
-
Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
-
Global consumer confidence at highest reading since March 2020
Jobs Index displays sixth consecutive month of gains
-
[CASE] Bähncke: Pre-testing of ads
Discover here how we helped Bähncke test and optimise a TV ad for a new product.
-
[WEBINAR 24/6] Omnichannel Strategy in an eCommerce Era
Join our webinar on 24 June 2021, where we will discuss omnichannel strategies in the digital era.
-
Time to Decide?
Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.
-
Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes