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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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[PAPER] Forecasting in challenging times
Considerations and actions before, during and after coronavirus.
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Get the report: Learn about the most influential brands in Denmark
Google is the most influential brand in Denmark for three consecutive years. In our report you can learn more about what has put Google on top.
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[CASE] Carlsberg: Brand Health Tracking
Discover how we helped Carlsberg implement a Brand Health Tracker (BHT) system to strengthen the global brand building and monitor changes or new potential across markets.
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[CASE] Carlsberg: New segmentation model
Discover how we helped Carlsberg develop a new global segmentation tool for Carlsberg – and gain deep insights into what drives the consumption of different beverages in different situations.
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[PAPER] Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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Global Trends 2020
Ipsos Global Trends 2020 provides a single-source dataset of over 370 questions asked to 22,000 people in 33 markets on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more - combined with expert analysis by trend specialists.
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Two thirds of citizens around the world agree climate change is as serious a crisis as Coronavirus
Citizens want economic recovery actions to prioritise climate change.
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[CASE] Hummel: Activation of segmentation study
Discover how we helped hummel® generate and activate new knowledge and new tools in the organisation.
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[Webinar 16/4] How brands can respond to the COVID-19 crisis
Join our webinar and find out what positive initiatives you can take as a brand as a response to the COVID-19 crisis.