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[CASE] Eurojackpot: Pre-testing of ads
Discover here how we helped Danske Spil test and optimise a TV ad for their brand 'Eurojackpot'.
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People who take liberties in their driving, take liberties with health guidelines
With high traffic volumes expected on the Europen roads this summer, the Vinci Autoroutes Foundation has published the results of its 'Responsible Driving Barometer' survey which Ipsos conducted on their behalf.
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World Refugee Day 2021: a mixed picture
Our new global survey shows that there is strong support for the principle of people seeking refuge from war and persecution but in practice few are open to accepting more refugees into their country
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Global consumer confidence at highest reading since March 2020
Jobs Index displays sixth consecutive month of gains
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Global views on LGBT+ and Pride 2021
Our latest Ipsos survey found a generational gap around gender identity and sexual attraction as well as country variety in supporting laws to protect LGBT+ people from discrimination, equal marriage and adoption rights. Here, we present the biggest insights into a global view on questions about LGBT+ Pride 2021.
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[CASE] Bähncke: Pre-testing of ads
Discover here how we helped Bähncke test and optimise a TV ad for a new product.
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[WEBINAR 24/6] Omnichannel Strategy in an eCommerce Era
Join our webinar on 24 June 2021, where we will discuss omnichannel strategies in the digital era.
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Time to Decide?
Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.
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What Worries Denmark - May 2021
The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Here, we present to you the May 2021 update.
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Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes