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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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Ipsos Update – August 2022
With record-high temperatures in Europe, will the more urgent threat of inflation overshadow the public’s concern about climate change? In this Ipsos Update you will find articles on perceptions of inflation, concern about climate change and support for net zero policies. You can also find articles on entrepreneurialism, corruption and the future of music.
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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VELUX: Advertisement post-test
Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.
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71% of Europeans will be traveling this summer
After two years of restrictions, people show strong enthusiasm to travel this summer. Discover the findings from the 21st edition of the Holiday Barometer by Ipsos and Europ Assistance.
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DANSKE SPIL: Creative platform and advert pre-test
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.
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PANDORA: Optimising advertisements for YouTube Performance
Discover how we helped Pandora optimise viewer attention in YouTube advertisements.
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FEMINA: Target group study with reader portraits
Discover how we helped Aller maintain and develop the revenue base.
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What makes people happiest: Health, family, and purpose
New global survey finds happiness levels on the upswing with the Dutch and Australians most likely to be happy