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Around the world, people yearn for significant change rather than a return to a “pre-COVID normal”
A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.
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Are we ready for a cashless future?
Would you ever use a virtual currency? A few months ago, you might have said no. You might have thought that was far off into the future. And you might well not have realized that your kids have been doing it for years.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Strategy3: Ipsos’ business and growth advisory firm
Discover how our business and growth advisory firm, Strategy3, can help your company build, grow and compete.
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Three in four adults globally say they’d get a vaccine for COVID-19
Most do not expect any will be available before the end of year; fear of side effects is top reason for not wanting to take the vaccine.
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Creative Excellence and Effie partner on creative effectiveness
Ipsos has collaborated with Effie, the world's largest global community of thinkers and practitioners of marketing effectiveness, on a new report that showcases creative best practices.
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[WEBINAR 10/9] And now what? Lessons from the coronavirus crisis
Join our webinar September 10th, where we will be taking stock and reviewing just what has changed as a result of the pandemic, looking at how behaviours are evolving and considering the implications for brands.
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[Webinar 24/9] Fake News vs. Real Facts: The pursuit of certainty in market research
Join our webinar Thursday the 24th of September, where we will discuss the pursuit of certainty in market research.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.