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[CASE] Carlsberg: Brand Health Tracking
Discover how we helped Carlsberg implement a Brand Health Tracker (BHT) system to strengthen the global brand building and monitor changes or new potential across markets.
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[CASE] Carlsberg: New segmentation model
Discover how we helped Carlsberg develop a new global segmentation tool for Carlsberg – and gain deep insights into what drives the consumption of different beverages in different situations.
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[PAPER] Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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[Webinar 1/5] The power of a subscription-based business model
In an ever-changing world, it is important be on the forefront of how your business is structured. This also means, understanding potential opportunities for alternative or additional business models that can function better or as an alternative to your current operating model. In this session we will take a deep-dive into the subscription-based business model(s) and look at the ‘subscription economy’ through the eyes of your business as well as through the lens of the consumers.
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
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Global Trends 2020
Ipsos Global Trends 2020 provides a single-source dataset of over 370 questions asked to 22,000 people in 33 markets on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more - combined with expert analysis by trend specialists.
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Two thirds of citizens around the world agree climate change is as serious a crisis as Coronavirus
Citizens want economic recovery actions to prioritise climate change.
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Emerge stronger from the crisis by understanding the changing needs and behaviour of consumers
We know that you have heard a lot about COVID-19 recently. We also know that the companies who emerge stronger from times of crisis are the ones that seize the opportunity to explore and understand the new realities that lie ahead.
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.