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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Ipsos Strategy3 is launched in Denmark
We are excited to announce that Ipsos Strategy3 has launched as a part of our Ipsos Denmark team!
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LIVE EVENT: Price is Right
Every company has a service or a product whose price must be as optimal as possible. Setting the right price involves analyses of pricing, but to a very high extent also branding, marketing and other value creating elements.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Ipsos Update - April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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DANISH CROWN: Key drivers and preferences for developing a portfolio strategy
Discover how we helped Danish Crown uncover the consumer perceptions and relevant demand spaces within ‘topping’ products.
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Ipsos Update - February 2023
Luxury, Generation Z and the war in Ukraine. Ipsos Update explores the latest and greatest research and thinking on key topics from Ipsos teams around the world.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?