Search
-
CASE: Validating LEGO innovation by replicating real-life decision making
Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
-
Listen to us - A selection of Ipsos' finest podcasts
Stay updated on culture, emerging trends, product innovation, customer experience and much more in our range of podcasts by Ipsos experts and guests.
-
Ipsos Update - September 2022
In this month’s edition of Ipsos Update you'll find articles related to the global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident. We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.
-
We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
-
LIVE EVENT: Power of People
Grow your business by unleashing the Power of People. Join our live event on 21st June in Copenhagen!
-
Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with. With AI, you can get answers to those questions you didn't even know to ask.
-
A Year in Review: 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift? See 2021 in review here.
-
Ipsos Update – August 2021
Here, we present our monthly round-up of research and thinking with featured topics such as obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.