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CASE: Validating LEGO innovation by replicating real-life decision making
Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest insights on key topics from our Ipsos teams around the world.
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Predictions for 2025
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Essentials: Did You Know? A monthly digest of consumers' behaviour across the world
Ipsos' Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
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Global attitudes to crime and law enforcement
This 31-country study tracks how people around the world see crime playing out in their communities, what they want governments to do, and how much trust they have in law enforcement.
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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ESG in life sciences as a hidden driver for brand success
There is a growing belief among the public that private corporations should also take responsibility for environmental, social, and governance (ESG) issues; these factors are no longer solely the responsibility of the public and governments. While certain business sectors are perceived as having a heightened obligation to diminish their environmental footprint (particularly energy companies, automobile manufacturers, airlines, and public transport providers), no industry can evade the necessity to act responsibly.