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Digital Doctor LinkedIn Infosheet
Fast evaluation for digital contents by Ipsos
Digital_Personas_2.0
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Spotlight*Egypt: Views on Brand Engagement
Digital platforms are rising, but brand engagement in Egypt is still rooted in everyday actions, with personal recommendations leading the way.
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The 2025 Ramadan Handbook – Egypt Edition
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.