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Hong Kong New Normal Tracking Study - More stability and less pessimism but still not the end of the tunnel
Covid-19 remains the top concern for Hong Kong residents, nearly one in four (23%) claiming it is the main challenge facing the SAR today, based on the latest poll from our New Normal tracker. Unsurprisingly, a similar proportion (21%) think inflation is the second main challenge for the Territory, with health being the third (19%).
While the relaxation of covid restrictions will help restore some normality and Hong Kong residents are less pessimistic, the Territory will continue facing headwinds in 2023. A majority of our survey respondents (70%) expect inflation to go up over the course of the year. As a result, four in 10 (41%) residents expect their disposable income and standard of living to decline over the next 12 months.
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Hong Kong New Normal Tracking Study - Rising Prices and Inflation Dent Hong Kong Consumers’ Confidence
The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since March 2020. Highlights from October 2022 wave:
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
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2021 Predictions & Consumer Sentiments
What citizens of Hong Kong and APAC have thought of 2020 and what they expect will happen this year?
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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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How COVID-19 has brought behaviour change thinking into focus
Understanding what shapes behaviour has been integral for brands and governments during the crisis.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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The New Normal - Hong Kong Consumers Post COVID-19
Using exclusive data from our local COVID-19 Signals tracker (five waves completed in Hong Kong between March and June 2020) our local experts will showcase what consumers are thinking and doing today, and their thoughts on tomorrow:
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.