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The Power of Employer Branding
With unemployment rates in most APAC countries under 5%, employees’ confidence in their ability to easily find another job is predictably high.
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Wellness & Convenience driving new growth in Food Retail
The Asia Pacific region’s food industry is one of the fastest growing and is expected to reach a 33% market share in the global food and beverage market in 2014.
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The Ad Blog - Ad of the Month: Allianz TVC
It’s got great visual creative that captures not only the atmosphere of many Asian countries, its supported by strong emotional messaging – that goes beyond the products Allianz sells, to engage the viewer at an emotive level.
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[WEBINAR]PLSme! A model for decision making in media and content
Ipsos MediaCT developped “PLSme!”, a new framework for understanding audience relationships with media content and brands.
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[WEBINAR]Keys to Leadership Success in Hong Kong and China
Dragonfly Group and Ipsos decided to partner in 2012 to investigate managers’ evaluations of corporate leaders in China and Hong Kong.
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How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing (along with product, price, promotion & place), packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.
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[WEBINAR]Ipsos HK Seminar: How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing, packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.
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A Tale of two Markets
Companies around the world are increasingly interested in upscale consumers. This growing interest isn’t just among luxury brands, but increasingly extends across many categories and price points. The challenge, however, is a shortage of actionable, reliable information about higher-end consumers on a global scale. When studies are available
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Video: Ipsos Global @dvisor
Ipsos Global @dvisor Monthly Syndicate Service is a 24 country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews per country.
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Join Ipsos InnoQuest at ESOMAR Asia Pacific
Ipsos InnoQuest will be speaking at the upcoming ESOMAR Asia Pacific conference, which will take place May 11th – 13th in Jakarta.