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Semiotics expert Paul Yao joins Ipsos Hong Kong to boost Regional Qualitative Leadership
Market Research leader Ipsos announce the nomination of Paul Yao as Regional Key Account Director for Ipsos UU - the Ipsos qualitative research specialists.
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The Ad Blog - Ad of the Month: Tai Hing, My Hero
Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”
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Judith Passingham, appointed Global CEO of Ipsos Interactive Services
Ipsos is pleased to announce the appointment of Judith Passingham as Global CEO of Ipsos Interactive Services (IIS), the Ipsos online research division. She will join the company on 2nd January 2014.
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Ipsos Healthcare Rolls out EquityVision Globally
Ipsos Healthcare has announced the global launch of EquityVision – the first brand-building research framework to link the major sources of commercial equity in the multi-channel healthcare marketing environment.
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Turning celebrity endorsements into a valuable investment
In an era of modern advertising, endorsement is no longer asking a super star to appear on TV, telling the audience how good the product is.
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Press Release: Job Hunting & Social Media
Ipsos statistics published last October showed the fast growth of smartphone adoption with 71% of owners in Hong Kong using social media apps. The smartphone penetration rate is now over 80% among Hong Kong’s Generation Y.
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Infographic - Hong Kong Dailies Landscape
Ipsos Media Atlas study reveals the latest newspaper landscape in Hong Kong: With the decline in readership of print dailies (from 76% in 2006 to 69% in 2012), digital opens up a new market.
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Seminar: Ipsos’s Enterprise Feedback Management Platform
Contact Centres are one of the most important and heavily used customer touchpoints within many organisations. They do however, often have a negative reputation and are often thought to have some serious issues attached to them.
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[WEBINAR] Ipsos Client Seminar: ViewsCast - Ipsos's Enterprise Feedback Management (EFM) platform
Contact Centres are one of the most important and heavily used customer touchpoints within many organisations.