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[WEBINAR]Predict Market Success with Confidence
While all great products start with great ideas, the contrary is often untrue. The key is using better information to make better decisions.
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Ipsos ASI Creates a ‘Smart’ New Research App to Measure Brand Touchpoints in Real-Time
New Brand Shout Research Solution Taps into Smartphone Technology, ‘Always Connected’ Culture to Capture ‘In-the-Moment’ Insights
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[WEBINAR]How mobile research can help your business: Case studies to learn from
At Ipsos ASI, we're using mobile research to understand real-time reaction to advertising and brand experiences.
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Ipsos InnoSpark: Foods Consumers Crave Asia Pacific
Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.
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Press Release: Job Hunting & Social Media
Ipsos statistics published last October showed the fast growth of smartphone adoption with 71% of owners in Hong Kong using social media apps. The smartphone penetration rate is now over 80% among Hong Kong’s Generation Y.
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Bringing Back the Personal Touch to the Shopping Experience
Bringing Back the Personal Touch to the Shopping Experience
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The Brave New World of Digital Healthcare
Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies but also adopting a different orientation to engage and interact with patients on an unprecedented scale.
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Profitable Growth by Closing The loop on Auto buyer Feedback
In Asia Pacific, where demand is dominated by the Chinese market, consumers in the Auto market are maturing and evolving rapidly.
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Infographic - Hong Kong Dailies Landscape
Ipsos Media Atlas study reveals the latest newspaper landscape in Hong Kong: With the decline in readership of print dailies (from 76% in 2006 to 69% in 2012), digital opens up a new market.