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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Usability Tests
The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
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Evaluating New Ways to Fund TV Content
Clare Lui, Executive Director – Ipsos MediaCT shared at a recent Ipsos HK Client Seminar result from a new and exclusive Ipsos Study which assesses the Advertiser Sponsored Programming market in Hong Kong, the UK and the USA.
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How Hong Kong SMEs are Growing in the Digital Economy
The Internet creates opportunities that make it easier for entrepreneurs to start new businesses, for small businesses to grow, and for all businesses to increase productivity.
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[WEBINAR]Ipsos HK Seminar: Evaluating New Ways to Fund TV Content
What is acceptable and unacceptable in terms of company involvement in television content? For example, could an oil company sponsor a surfing program? Or could a charity fund its own TV show?
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Faster, brighter, smarter - and we still want more
Almost unnoticed, those of us fortunate enough to reside in Thomas Friedman’s “flat world” have undergone a remarkable technological evolution in our day-to-day activities. Imperceptibly, we've digitized our daily lives and now expect continuous connectivity.
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Ipsos ASI Creates a ‘Smart’ New Research App to Measure Brand Touchpoints in Real-Time
New Brand Shout Research Solution Taps into Smartphone Technology, ‘Always Connected’ Culture to Capture ‘In-the-Moment’ Insights
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[WEBINAR]How mobile research can help your business: Case studies to learn from
At Ipsos ASI, we're using mobile research to understand real-time reaction to advertising and brand experiences.
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The Brave New World of Digital Healthcare
Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies but also adopting a different orientation to engage and interact with patients on an unprecedented scale.