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Infographic - Hong Kong Dailies Landscape
Ipsos Media Atlas study reveals the latest newspaper landscape in Hong Kong: With the decline in readership of print dailies (from 76% in 2006 to 69% in 2012), digital opens up a new market.
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ViewsCast™
ViewsCast™ is an automated customer feedback system that uses a combination of IVR˚, SMS, online, and mobile interviews to capture the Voice of the Customer about their latest experience.
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Physicians & Consumers Online Behaviour Survey
As the digital age has been radically changing the access to information and behaviours of people around the world, Ipsos Healthcare and Ruder Finn Asia Health & Wellness jointly conducted a survey in the last quarter of 2012 to examine how physicians’ online behaviour in the use of digital and social media channels has been transformed.
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White paper: Social matters – but just how much
Whilst social media has won a huge following of connected consumers in recent years, there has been a lot of discussion about how marketers should respond.
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Hong Kong smartphone Landscape - Infographic
As the price of Smartphones has decreased, and the additional functionalities they provide, especially in terms of communications, become the norm for society, it is normal than smartphones are now becoming mainstream.
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September - BE Asia 2012/Business Elite Use of Digital Media Surges
BE Asia 2012/Business Elite Use of Digital Media Surges
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White Paper: The future of shopping in the palm of your hands
Smartphones have become increasingly indispensible to people around the world.