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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Life in a Crisis – a Deep Dive
Across the globe, consumers have started an emotional journey as the pandemic unfolds, from uncertainty all the way to endurance and anticipation, impacting a wide range of behaviours, unique to each market.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Ipsos Webinar Series: Life in a Crisis – a Deep Dive
Lessons learned on how HK consumers are coping with the Pandemic on a daily basis, through an in-depth Community research
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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The time is now: Telehealth and rise of virtual care
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
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eCommerce Growth Opportunites for Financial Services
Using concrete examples of Commercial (Enterprises) and Retail (consumer) financial services customers in the eCommerce ecosystem, our Ipsos Strategy3 analysts will share how to assess and develop a competitive market entry strategy and partnership evaluation.
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Soaring food prices: People say they're paying more amid COVID - here's why
Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.
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Ipsos Webinar Series: eCommerce Growth Opportunities for Financial Services
Formulating a targeted route-to-market in a growing ecosystem