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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Ipsos MediaCT Launches PLSme!
Ipsos MediaCT Launches PLSme! A unique approach to measuring appeal, brand engagement and monetisation for media and content players.
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[WEBINAR]PLSme! A model for decision making in media and content
Ipsos MediaCT developped “PLSme!”, a new framework for understanding audience relationships with media content and brands.
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Semiotics expert Paul Yao joins Ipsos Hong Kong to boost Regional Qualitative Leadership
Market Research leader Ipsos announce the nomination of Paul Yao as Regional Key Account Director for Ipsos UU - the Ipsos qualitative research specialists.
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Judith Passingham, appointed Global CEO of Ipsos Interactive Services
Ipsos is pleased to announce the appointment of Judith Passingham as Global CEO of Ipsos Interactive Services (IIS), the Ipsos online research division. She will join the company on 2nd January 2014.
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Leveraging the social media paradox
It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media.