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[WEBINAR]Breakfast Event: The Future of Influence, Recommendation & Purchase
You are cordially invited to the event- "The Future of Influence, Recommendation & Purchase".
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IPSOS VIEWS: Is the Behavioural Lens Out of Focus?
In this Ipsos Views paper, Pascal Bourgeat takes the helicopter view of behaviour to show that the lens we use is often out of focus and why. He then sets out to show a simpler and clearer view of how (economic) behaviour works from the overlap of various areas of behavioural science, and presents examples from different industry sectors.
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[WEBINAR]Ipsos HK Seminar: APAC Online Retailing
Join us on Thursday 29th October for an exclusive Online Retailing Seminar.
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How to Calculate your Store’s Conversion Rate
In-store retail analytics are increasingly giving business owners crucial insight into what’s happening in their own stores.
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Omni-Channel Shopping
The way we think about and approach retail marketing is changing. Today, success means reaching consumers wherever they are, on whatever device they may be using. Increasingly, that means smartphones.
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Australia: Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
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The Most Common Innovation Mistake to Avoid
One of my favorite questions to ask clients is, “What does the term ‘innovation’ mean to your organization?”
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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[WEBINAR]Ipsos HK Seminar: Enterprise Feedback Management in Action
Are you really optimizing customer experiences, or merely monitoring them?