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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
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Workers want more flexibility from their employers after COVID
Survey of employed adults in 29 countries for the World Economic Forum finds one in four now working from home more often than before the pandemic; preference is for working remotely half of the time after it is over
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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
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Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes
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The Hong Kong New Normal Tracking Study - Consumption Trends March 2021
The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since March 2020. Highlights from March 2021 wave:
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HONG KONG CONSUMPTION VOUCHER SCHEME – Consumer Preferences
Discover the plan of Gen Z and Millennials groups in Hong Kong on how to use the $5,000 voucher scheme.
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Getting It Right: The Brand Strategy Podcast
A fortnightly podcast looking all things brand strategy.
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.