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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Erina Wong - Service Line Lead - Customer Experience, Ipsos in Hong Kong
Erina has 10+ years of market research experience, specializing in brand tracking, customer experience and employee experience studies. She excels in leading quantitative programs across diverse sectors, especially in the financial and hospitality industries.
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[WEBINAR] Discover Contextual Brand Tracking
Tracking expectations, context, and empathy to build successful brands.
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[WEBINAR] Unlocking Affluent Asian Consumers: Trends and Opportunities
The Affluent market is a key influencer group and driver of change in nearly every category.
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[WEBINAR] Enhancing Customer Experiences with UX: Insights from a Cross-border Case
Good UX practice can positively impact customer acquisition, retention, and engagement. Join us and get a backstage pass to Ipsos' unique UX methodology and learn how we aid our clients in achieving their business objectives through exceptional UX.
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ESG: A hidden driver for brand success in healthcare
Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.