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Empowering People Teams; Navigating 2025 and beyond
Successful People Strategy begins with enabling the People Team
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Ipsos Unveils Key Challenges for Hong Kong Workforce: Lagging Confidence and a Gendered View of AI
New analysis from Ipsos expert highlights a critical confidence deficit among employees and encourages business leaders to address the dual impact of AI on efficiency and gender equality.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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[Webinar] China Go Global - Building Successful Brands Overseas
Join our exclusive webinar, "China Go Global: Building Successful Brands Overseas", designed for brands like yours seeking global expansion.
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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
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Ipsos assisted Zhonggan Communication (Group) Holdings Limited to successfully IPO in Hong Kong (2545.HK)
IPSOS in Hong Kong provides exclusive industry consulting services for Zhonggan Communication (Group) Holdings Limited to IPO in Hong Kong.
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[WEBINAR] Discover Contextual Brand Tracking
Tracking expectations, context, and empathy to build successful brands.
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[WEBINAR] Unlocking Affluent Asian Consumers: Trends and Opportunities
The Affluent market is a key influencer group and driver of change in nearly every category.